Latino Coordinating Center for a Tobacco-Free California

The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.

With its eight regional partners, LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

• Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
• Develop and disseminate this Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
• Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
• Reach out to elected officials on tobacco control issues affecting Latinos.
• Develop and tailor educational materials and resources.
• Foster collaboration and effective communication among HL regional projects in California.
• Leverage resources and support systems to create statewide momentum on tobacco control efforts.
• Develop a policy platform to facilitate the adoption and implementation of tobacco control strategies.
• Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
• Build the capacity of Latino tobacco control advocates to accelerate the adoption, implantation of policy and system change campaigns.
• Outreach to elected officials and policymakers on tobacco control issues and strategies.
• Develop and tailor educational materials and resources.